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  • Impr (abs top) % column - Search Ads 360 Help - Google Help
    A Search absolute top impression rate, abbreviated as “Impr (Abs Top) %”, is the number of impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the total number of impressions you've received anywhere on the page
  • About top and absolute top metrics - Google Ads Help
    Search top impression rate “Impr (Top) %" and Search absolute top impression rate "Impr (Abs Top) %" tell you the placement of your ads on the Search engine result pages (SERPs) Note: Impression share for Hotel campaigns is calculated on where your ad appears in the Hotel ads booking module Learn more About impression share for hotel ads
  • Impr (top) % column - Search Ads 360 Help - Google Help
    A Search top impression rate, abbreviated as “Impr (Top) %”, is the percent of your ad impressions that are shown anywhere above the organic search results Search top impression rate = Impressions on top Impressions You can use this metric to understand changes in click-through rate (CTR) caused by a change in the location of your ads on the search result page We don’t recommend you
  • About top and absolute top metrics - Search Ads 360 Help
    About top and absolute top metrics Search absolute top impression rate “Impr (Abs Top) %” and Search top impression rate “Impr (Top) %” tell you the location of your ads on the Search engine result pages (SERPs) (Note: Impression share for Hotel campaigns is calculated on where your ad appears in the Hotel ads booking module
  • About avg. impr. freq. per user (7 or 30 days) - Google Ads Help
    The avg impr freq per user (7 or 30 days) helps you understand how your weekly or monthly average frequency performance changes over time by creating a lookback window of 7 or 30 days for each date
  • Get impression share data - Google Ads Help
    In your Google Ads account, click the Campaigns icon Click the Campaigns drop down in the section menu and select Campaigns, Ad groups Or, click the Audiences, keywords, and content drop down in the section menu and select Search keywords Click the columns icon Click the Competitive metrics drop down menu and select Search impr share and Display impr share columns by checking the boxes
  • About impression share - Google Ads Help
    Benefits of impression share Two impression metrics track how prominent your ads are: impression share (IS) and absolute top impression share (ATIS) Impression share Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get Impression share = impressions total eligible impressions Eligible impressions
  • Understanding viewability and Active View reporting metrics
    Active View viewable impr measurable impr shows the viewability rate of your ad Non-measurable impression: A non-measurable impression means that your ad was displayed on sites, apps, or devices unable to capture Active View viewability information This doesn't mean that your ad was or wasn't noticed
  • Impr (abs top) % column - Search Ads 360 (new experience) Help
    A Search absolute top impression rate, abbreviated as 'Impr (Abs Top) %', is the number of impressions that you've received in the absolute top location (the very first ad above the organic search results) divided by the total number of impressions that you've received anywhere on the page
  • Impressions: Definition - Google Ads Help
    In some cases, only a section of your ad may be shown For example, in Google Maps, we may show only your business name and location or only your business name and the first line of your ad text You'll sometimes see the abbreviation "Impr" in your account showing the number of impressions for your ad





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